Digital marketing encompasses a wide variety of different aspects, I guess you would say of tossing your content online and getting people to want to buy what it is that you have to sell.
There are multiple different ways that you can get people to; read your content, listen to you, watch you,interact with your brand
Then, get them to want to purchase what it is that you're you or your brand or having to offer.
Some of the aspects that are the most important and have the most bang for their buck are:
data and analytics when it comes to all of the above
So starting with content marketing, that's exactly what I'm doing right now, with this blog post.
So with content marketing, that's the act of taking your content, whether that be video, audio, whatever written, putting it online and getting people potential customers leads, et cetera, to interact with it in such a way that they learned something or gain something from that piece of content.
Content marketing is the lowest cost that you can possibly put out because usually, especially if you're a one man show, it's free for you to sit down and write out a whole bunch of blog posts.
Do a whole bunch of videos,
Maybe start a podcast if you have the equipment.
Content marketing is also the most crucial when it comes to getting eyes on your brand and offerings.
The more content you put out, the easier it is for people to find you.
And the reason why it becomes easier to find you, is because of SEO.
Which brings us to
SEO is a bit trickier, especially when it comes to global SEO.
Local SEO is usually fairly simple to get done, especially if you're living in a low competition area.
There are only so many plumbers that you could fit into a small town.
There's only so many hairstylists that you can fit into a small town, so usually slapping a website up there, making sure that you have it filled with the correct hairstylist info, can really put you ahead of the competition.
Especially nobody else in your area is really putting a lot of focus on that.
Global SEO, however, is really hard.
You’re not only competing with those geographically local to you, you are competing with those in your niche all around the world for traffic and leads.
Focusing really hard on mastering SEO is going to not only put you ahead of the competition in terms of getting your stuff seen, but will also put you ahead of others if you plan on working as a digital marketing consultant.
If you know global SEO and you're able to get someone ranked higher than their competition and an overall large playing field, you're going to be seen as more of an expert.
You're going to be able to charge higher prices, and you're going to be able to get better results for your clients.
Now that brings us to video, which kind of goes with content marketing.
However it's in its own little realm
So, a lot of people when they do content marketing, start with blog posts.
And that's fabulous because that's the most easily digestible piece of content that there is to put out.
It's also the easiest to put out in the cheapest to put out.
Video, however, takes a little bit more effort because not everybody is comfortable standing in front of a video camera and talking for five ten minutes at a time.
Also, video takes editing.
It takes knowledge on how to put it on what platforms, usually YouTube and how to add some SEO in there so that with your video actually get seen.
It's also harder because again, not everybody has access to all of the equipment off out of being everything.
However again it's 2019, and video is becoming much, much more in demand.
When it comes to digital marketing as a whole, almost everybody is watching stuff on their smartphone.
These days, Facebook has now whole entire TV series that they're putting out from multiple different people because people are consuming video at a much higher capacity than they used to.
So it's really important for you to maybe kind of work over your stage fright a little bit and start focusing on some video content and how to actually market that video content in an effective way.
In a further post, I explain in great detail exactly how I’m able to put together all of my video content ideas in an easy to record format, and how to put together high quality videos on a shoestring budget for our low cost startups.
Now that brings us to social media.
Social media is the easiest and most effective place to market all of this content that you're creating.
However, you need to focus on the right social media platforms for your business.
It really depends on what it is that you're creating and who your market is on, who want social media platforms need to focus on.
Not everybody needs to be everywhere, and it kind of waters down your message if you are everywhere.
You know the people who are on instagram are not going to be the same type of people who are on Facebook, and they're not going to be the same type of people who are on Twitter or LinkedIn.
You need to figure out who it is that you're trying to marker to, what it is that they want to hear from you and where it is that they are in order for you to effectively use social media to market all of this content that you just created
For example, if your market is in the younger crowd (say 16-24), they’re not really going to be on Facebook or Twitter to view your content.
You’re going to have to move your videos over to a platform such as Instagram or Snapchat.
Once you narrow down WHO you are marketing to, it’s super easy to gather all of the important information on where they are.
And that brings us to data and analytics
Data and Analytics
This is a step that I see so many digital marketers kind of skipping over.
But it's huge.
It is the most crucial part of any digital marketing strategy whatsoever.
You have to know all of your data and analytics not just ‘what platforms do you need to be on and where you need to be’
But you need to know such things as:
Cost per lead
Customer lifetime value
I have an entire series that helps you properly analyze each piece of necessary data, as well as free resources you can find here.
You need to know all of that data and how much it's costing you to put everything on every platform.
Not just how much does it cost you to hire that social media manager who's going toss everything on Twitter and Facebook for you.
But how much is it costing you for your scheduler?
How much is it costing you to create that content?
How much is it costing you put that content together and edit everything, which is a separate cost from how much you know takes you to create it.
And then how much are you actually getting out of that?
Add all of that up and decide, is it worth it to be on this platform?
So data and analytics is something that you really, really need to hone in on in order to be an effective and highly knowledgeable digital marketer in today's day and age.
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